The Globe Shopper Index

33 European and 25 Asia Pacific cities ranked in the quest to be the world’s best shopping destination.

St. Petersburg

  • City best ranked in:

  • Shops
  • Affordability
  • Convenience
  • Hotels & transport
  • Culture & climate
  • Click

European cities

Asia Pacific cities
Map: 33 Globe Shopper European cities

St. Petersburg

49 / 100
Overall score
Best in
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There are three centuries of classical architecture in Russia's former capital, known for the world's largest art museum and its cultural scene. A great range of boutiques can be found along the upscale Nevsky Prospekt. Advantages: High rankings for convenient malls and shopping hours, noted sites and events. Challenges: The city has a low score for both affordability and agreeable weather.

Methodology for rankings and scores


Overall score 44/100
Malls & boutiques
International brands
Seasonal sales
Genuine (as opposed to counterfeit) goods


Overall score 46/100
Exchange-rate stability
Shopper favourites
City transport


Overall score 57/100
Use of foreign languages
Shopping hours
Price negotiation

Hotels & transport

Overall score 48/100
Quality hotels
Airports & flights
Convenient transport to city centre
Dependable city transport

Culture & climate

Overall score 50/100
Attractions & UNESCO sites
International cuisine
Popular events
Strictness of visa regulations
Agreeability of climate


Overall category score

The number and variety of shops and brands to be found at any destination are essential criteria for the serious shopper.

Subcategory indicators


Malls & boutiques
Number of shops and number of major malls within a 20-km radius of the city centre.
38 Malls & boutiques
International brands
Number and variety of leading local and international brands.
29 International brands
Seasonal sales
Duration of sales seasons (in weeks per year).
60 Seasonal sales
Genuine (as opposed to counterfeit) goods
Qualitative assessment of the amount of counterfeit goods in department stores, shops and markets.
50 Genuine (as opposed to counterfeit) goods