The Globe Shopper Index

33 European and 25 Asia Pacific cities ranked in the quest to be the world’s best shopping destination.


  • City best ranked in:

  • Shops
  • Affordability
  • Convenience
  • Hotels & transport
  • Culture & climate
  • Click

European cities

Asia Pacific cities
Map: 33 Globe Shopper European cities


67 / 100
Overall score
Best in
hotelsHotels & transport
perfect plannerPerfect Planner

Barcelona is a unique city with a combination of physical beauty and cultural vigour. The Explorer shopper-type will be attracted to the historic Old Quarter, Gaudí architecture and sea views. Cool Hunters will enjoy the city's youthful, laid-back and trendy ambience. For the Perfect Planner shopper-type, the city's safety and dependable public transport will be very welcome. The Brand Spotter shopper-type will find the exclusive brand names they are looking for and Deal Trackers (as well as the other shopper-types) will find that, by European standards, Barcelona is also reasonably priced.

Methodology for rankings and scores


Overall score 61/100
Malls & boutiques
International brands
Seasonal sales
Genuine (as opposed to counterfeit) goods


Overall score 71/100
Exchange-rate stability
Shopper favourites
City transport


Overall score 56/100
Use of foreign languages
Shopping hours
Price negotiation

Hotels & transport

Overall score 68/100
Quality hotels
Airports & flights
Convenient transport to city centre
Dependable city transport

Culture & climate

Overall score 79/100
Attractions & UNESCO sites
International cuisine
Popular events
Strictness of visa regulations
Agreeability of climate


Overall category score

The number and variety of shops and brands to be found at any destination are essential criteria for the serious shopper.

Subcategory indicators


Malls & boutiques
Number of shops and number of major malls within a 20-km radius of the city centre.
38 Malls & boutiques
International brands
Number and variety of leading local and international brands.
52 International brands
Seasonal sales
Duration of sales seasons (in weeks per year).
80 Seasonal sales
Genuine (as opposed to counterfeit) goods
Qualitative assessment of the amount of counterfeit goods in department stores, shops and markets.
75 Genuine (as opposed to counterfeit) goods